What is everybody talking about?

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What's everyone in the industry talking about?

ASE Showcases to the World

During the 2006 BSM Expo, we opened our showroom as our own miniexpo as we simply had too much equipment and product to show at the expo. This allowed us to showcase our complete range including our in house facilities and many customers took advantage of the opportunity to visit and see first hand exactly why we are called 'Advanced'.

This was also a great opportunity to showcase our facilities, particularly ITI and our purpose-built training house, to many visiting industry specialists and leaders, both local and international.

We are extremely proud of our set up but even we were overcome with their comments, especially in relation to our Interactive Training Institute.

What Industry Leaders are saying about ASE & ITI

"It's probably the most outstanding training centre right now I would say not only in the southern hemisphere, but in the world", Steve Swan Dri -Eaz.

"ICS Cleaning magazine proudly recognizes Advanced Specialized Equipment
as a leader in delivering education and training to cleaning and restoration
professionals worldwide", Evan Kessler Publisher ICS Magazine.

"We at Steam Way are proud to be associated with Advanced Specialized
Equipment. They're doing a great job representing our products in Australia
because they understand the value of the Steam Way brand and reputation we
hold in the global market place", Mark Farley President Steam Way International.
What's everyone in the industry talking about ?

HOW WE CAN HELP
TO BUILD YOUR BUSINESS

• Biggest range of equipment and products available from one supplier


• The 'one stop shop' to the industry, saving you time in sourcing the best


• Expert advice and assistance: our team are industry professionals, most with extensive hands-on experience to pass on to you


• Customer Information & Appreciation Nights held at our offices to pass on information first hand


• Online support: our comprehensive website is full of product information as well as hints and tips


• Online Ordering: you can order online at a time that suits you


• Showrooms open 6 days: Yes, you can visit our showroom on Saturdays, when you have more time to peruse the equipment and discuss your requirements with our team


• ITI Training Courses have been especially developed to suit our local conditions and offer not only IICRC certification but also exclusive ITI certification to increase your skills and hence the services you offer to your customers


• We're always available by phone to answer your questions and assist with any problems


• We Come Your Way! Our mobile showroom regularly travels to desitnations throughout the country so you can check out the ASE range right in your location

ITI and Ausclean - My Trip Down Under

By Evan Kessler - Publisher, ICS Magazine

I recently had the distinct pleasure to be invited to visit Advanced Specialized Equipment in Sydney, Australia in September to see, among other things, their new Interactive Training Institute (ITI) and flood house. This is indeed the most advanced educational facility for the cleaning and restoration industry anywhere in the southern hemisphere, if not the world. This world-class facility includes a well-thoughtout flood house incorporating all the various sundry building and interior products we've come to expect for a flood house being used for ASD training, but when was the last time you saw one with a baby grand piano? (Not to mention a big screen TV).
The coup de gras is the eight cameras strategically placed within the structure to document all the school proceedings and provide
video that can not only be reviewed in the onsite classroom but can be transmitted as well, creating distance learning or at least taking
it to a new level. ASE's school will host many IICRC courses as well as new courses being developed by ITI. According to John Hickey, owner of ASE and ITI, the goal for now is to be the leading provider of education in Australia, eventually expanding to become the leader worldwide.

"We will not be keeping ITI to ourselves, rather we will want to share it with our American partners, like Steam Way International
and others", Hickey said

In addition to visiting Advanced and ITI, I also attended Ausclean. This show is much more than carpet cleaning and restoration, and
ncludes jan/san and building services and facility management products and services.

...Additionally I attended and was asked to speak at an IICRC registrants meeting that included members of ARCCA and NUCCA.
One of the highlights was the announcement that IICRC will be retaining a management company in Australia to better serve registrants in Australia and New Zealand.
Excerpt from an article by Evan Kessler, ICS Magazine, November 2006

Perth Office Grand Opening

As a commitment to our customers in the west, we opened our Perth office in October 2006 with special guest, Dane Gregory,
CEO of 3D Corporation. This allows ASE to better serve our customers with a fully stocked showroom of equipment and products and especially provide ITI courses on site. "Following the phenomenal success of our ITI Sydney operation, ASE has established an ITI facility in Perth to allow our western states customers take full advantage of our comprehensive range of training & accreditation schools"Grant Hickey, Managing Director, Advanced Specialized Equipment said.

Dane Gregory conducted the inaugural ITI Perth course and you can refer to the ITI lift out enclosed for the 2007 schedule.

Meet Perth Manager: Allan Pierotti

As with many ASE people, Allan has extensive hands-on industry experience, having owned and operated a very successful carpet cleaning business in Perth. So he knows the conditions you're facing and the environment you're working in & brings a wealth of managerial experience to lead the new Perth ASE team. Call in to the Abernethy showroom and discuss your requirements with Allan.