So you’ve finally set up a commercial carpet cleaning business. Now how do you get the money to pour in?
Customers are the most important component of your company. They are the lifeblood of your organisation. Without them, your business would cease to exist.
Getting customers to hireyou for your services may be not easy for everybody though. Both novice and veteran cleaning businesses are not exempt from the challenges of attracting customers and generating profits.
Are you one of those struggling to get customers? Here are 7 steps that will help you.
1. Develop a plan.
Every successful endeavour starts with an exhaustive and strategic plan. Plan on the specific market you want to target, the type of service you want to offer and the strategies you need to use to reach your target market and effectively provide your services to them. If you’re just starting out, it’s also essential to develop a business plan that covers the movement you would like your company to make in six months, one year or ten years.
2. Establish your brand.
Your company brand is who you are. It’s what sets you apart from your competitors. It also tells your clients what they can expect from your products and services, and shapes the kind of impression they will associate with your business.
3. Get bonded and insured.
Getting your company bonded and insured will not only give you a safety net in case of untoward incidents, it will also increase your business’ credibility. This will get potential customers to trust you.
4. Train your staff well.
Great cleaning service and excellent customer experience are two vital components that will turn first time customers into loyal clients. Train your staff well so they can provide both of these. Don’t forget to reward them for a job well done and value them for the contribution they’re making for the organisation.
5. Let people know about your business.
How can people hire you if they don’t know anything about your company? List your company in directories, post in community bulletins, and make use of social media. It would also be good to invest in a marketing campaign and produce fliers, posters and ads.
6. Don’t wait for customers to call you.
Even after all the marketing that you’ve done, don’t just sit and wait for your customers to call you. Scout your local neighbourhood and conduct an online research on companies that might have a need for your services. Then write or email each company you’ve identified to offer your services. Make sure to address this to the proper department.
7. Adapt to the changing times.
Be alert for any industry developments. Don’t use the same equipment you’ve been using for years and make sure to keep up with new technologies that spring up. For instance, be prepared to upgrade your steam cleaner, dehumidifiers and other cleaning equipment when needed. Also conduct refreshers and organise training for your staff to keep them up-to-date about all things cleaning-related.
Setting up a cleaning business is no easy task. But with guideposts to help you on your journey, you won’t stray far from the road of success. Follow these steps to help you get customers and build your business.