Getting new customers is one of the hardest parts of running any business, but in reality it’s only half the battle. Once you’ve landed that great new client, you need to convince them that they have made the right decision if you want to convert them into a happy long-term customer.
Commercial cleaning is a very competitive industry, and if a first time client isn’t happy with your service and end result, they can very easily go somewhere else. Here are a few suggestions to help you make a great first impression on your new clients.
- Look presentable: Appearances count for more than you probably realise, so you’ll want to make sure your cleaning staff look the part when they turn up at a client’s site. Consider providing uniforms if you don’t already have them and encourage your cleaning staff to wear name tags and keep themselves looking neat and tidy in appearance when they are on the job.
- Be punctual: Turning up late doesn’t make a good first impression and it makes you look unprofessional and disorganised. Make sure you always turn up on time, every time. If you’re going to be late, a quick phone call or text to your client to let them know what’s going on can make all the difference.
- Make sure you have high quality equipment: Without the right tools it’s going to be very hard to get a good end result. Make sure you have the best quality commercial cleaning equipment your budget can stretch to. Not only does having the right cleaning equipment make you look professional and prepared in the eyes of your new client, it also gets a better end result in less time, which is going to help you a great deal when it comes to making that great first impression.
Of course it’s not just about making a great impression the first time you do a job for a new client. If you’re going to grow your business and build a loyal customer base, you’ll need to consistently meet and exceed your clients’ expectations.
So once you’ve made a great first impression, keep up the momentum by providing a quality experience and result each time, and you’ll be well on your way to business success.