Is your cleaning company projecting a positive brand image?
How the public, and most importantly your clients, perceive your brand is very important. This can largely contribute to the success or failure of your business. This is why it is vital to project a positive business image and create
a brand that will propel your cleaning company to great heights.
To do so here are the measures that you need to follow.
1. Get high quality equipment.
Your cleaning equipment are the most important tools of your cleaning business. They are what you use to carry out the services that you offer to clients. It is therefore important to get high quality equipment that can effectively do the job. Aside from the functionality, the look also matters. What would customers think if they hire your company then you get to their home dragging old and rusty dehumidifiers and tools? Your equipment should look as professional as you do.
The vehicle that you use for your cleaning business can also add to your company image, so make sure this is also clean and presentable.
2. Be conscious of how you and your cleaning staff look.
How you and your staff represent your company is also important. Having a clean and presentable uniform for all employees is a plus. If it isn’t possible for the time being, make sure that employees always dress suitably for the office or for field work. Even if it’s just a pair of jeans and a plain shirt, if it’s clean and makes your employee look neat, it would make a lot of difference.
3. Ensure all your printed materials are presentable.
Any printed material that represents your company should also be presentable. Anything from statements and invoices to marketing materials should be produced with the company brand in mind. Invoices, for example, should have the company logo and should be neatly printed. Avoid handwriting bills or using scrap paper for any notices you need to distribute to clients.
4. Design an attractive and user-friendly website.
Most people check a company’s website to find out more about them and the services they offer. Because of this you need to establish a good online presence. Ensure you have a website that has a pleasing design, but above all it should have impeccable functionality and should be easy to navigate and use.
5. Make sure everyone works with integrity.
The most important impression you need to make is your work impression. Through this clients will determine how a company works and treats its customers. To build a positive image for your brand, make sure that your company has great values that each employee fully upholds in each working day, and may also apply in their life outside of work.
Rising above the competition is hard, especially with the myriad of companies that are now offering cleaning services. But with a positive brand image, your company has an edge. Follow these five measures, from securing high-quality home and carpet cleaning equipment to ensuring each employee works with honesty and professionalism. In doing so, you’ll reap the rewards of having an established company brand that will help your business succeed.