Understanding and dispelling common carpet cleaning myths can save you time and money. Not all cleaning methods are equal; hot water extraction is often more effective than dry-cleaning methods. The best equipment doesn't guarantee the best results—trained staff are crucial. DIY cleaning can't match professional standards due to improper water extraction, which can lead to mould. Regular cleaning is necessary to remove hidden allergens and bacteria. Lastly, professional quotes vary based on carpet type, size, and soil level.